Globally it’s one of the most difficult time for Sales & Marketing team. Targets will keep getting accumulated & sales-lead generation completely halted.
If we carefully observe, the bidding rates for digital marketing are falling down just like stock market. Organisations equipped to create campaigns & manage the campaigns while operating from home can reap reach benefits. Imagine digital marketing cost going down to 1/3rd for the quarter for same “Q&Q” lead generation.
Consider long term strategy for next 6-9 months, targeting can be planned & leads can be generated through digital marketing. These leads can be consumed right now by email, telecalling Or can be kept engaged by remarketing till the time there is possibility of face to face interaction.
Everyone sitting at home is consuming data plan with extended hours on mobile, tablets or computers. If planned properly, the lead generation cost can be reduced drastically during this period. Leads or followers generating opportunity exist in domestic as well as international markets.
Lot of work for Digital marketing team, content creation team, freelancers can be engaged by organisation if required, increase follower count for pages of organisation. Excellent time for brand building. Each situation brings some opportunity, encash.